Hi, I am Cat and I am passionate about helping businesses get discovered and gain recognition through the latest creative marketing tactics. As an organised and highly creative individual I love to champion brilliant marketing ideas that deliver first class results and the challenges of working within a dynamic and fast paced working environment.
I am a Scottish born award winning creative who has travelled my way down England stopping to work within design agencies in Manchester, Birmingham, Worcester finally stopping in London. I am currently creative group head at Live & Breathe and specialise in the concept, design and production of engaging on and offline experiences.
Prior to my current role, I started my career as a traditional print and packaging designer and have enjoyed transitioning my love of illustration and design into interactive, integrated experiences and campaigns.
The projects below are a snap shot of some of my favourites from over the years, not just from a creative point of view but also from a brand and ROI success level. To see this work, and more, in detail view my full portfolio website. Contact me via email for the password.
Currently I have the pleasure of leading a team of 9 creatives running and overseeingvbriefs that come into the studio. Most recently being the creative lead for happy eggs recent ATL Chain of Happiness campaign.
Working directly under the CD and ECD at Live & Breathe across all clients and pitches. My responsibility in this role was to ace the conceptual and digital briefs that come into the studio alongside my creative partner Adele Booth, copywriter.
I worked at mesh for 3 years and grew a lot with the company and was promoted to lead creative for my last year there. All my responsibilities within the agency and team remained with the addition of a more active role in managing the creative team.
At Mesh I worked within a team of 14 other creatives on a great variety of projects including print, digital and concept. This successful central London agency is a leader in shopper marketing. I headed up the digital side of the company designing and over-seeing all digital work that comes through the studio including promotional microsites, Facebook apps and mobile apps. During my time in this role we won The Best Award in 2013 for Hubba Bubba at the MAAs, best social media led campaign.
Here I was brand manager for the company and responsable for design and creative direction of their affiliate marketing site www.pc-site.co.uk.This involved Integration of SEO requirements in the layout structure. This successful central London agency deals heavily in online paid search. Its wealth of experience with online trends and user patterns has given me the opportunity to work on purely user-led and SEO aware sites.
Responsibilities included over-seeing junior & freelance designers, representing the design department at management level and presenting concepts and recommendations directly to the client. I was responsible for the creative development and production of all print and multimedia projects including print, exhibition, brand/logo development, web advertising & web design. I worked closely with programmers, web developers, and account managers to successfully identify with all client requirements. In this position I was promoted to senior within 18 months.
Working for one of the UK’s leading suppliers of mobile accessories, I was able to build a solid foundation for my design career. As part of an in-house design team I developed advertising campaigns, packaging, brochures, POS and retail material, providing creative solutions within the marketing and corporate strategy of the company. During my time here I worked on successful packaging for Carphone Warehouse and telecom stores that sold throughout Europe.
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